Understand your audience. In our discussion groups people had a preference for authentic, un-staged images of positive climate solutions embedded in everyday life.
Clever city planning can play a crucial role in providing cooling solutions, like having light surfaces instead of dark, green roofs and shading in public areas, as well as higher standards of building design. There is a great deal of innovation happening across all these areas, but much more investment is needed to take these solutions to scale. The LUSH policy incentivises greenery replacement in new building developments of up to 100% equivalent of the development site, ensuring that green space and shading – essential elements of cool cities design - are integrated as the city develops.
WHAT IT SHOWS: green space on top of a high rise. LUSH (Singapore Urban Redevelopment Authority - Landscaping for Urban Spaces and High-Rises) - 2019 Ashden Award runners-up.