Understand your audience. Our research has shown that connecting the lives and perspectives of identifiable individuals with climate solutions is likely to be effective.
SMV Green is creating fair working conditions, with electric rickshaws and reliable contracts – empowering drivers to buy their vehicles and earn more money, while reducing the air pollution that kills thousands every year. Its radical Vahini programme is training India’s first women rickshaw drivers, creating secure incomes for them and improving safety and security for their female passengers.
WHAT IT SHOWS: woman driving electric rickshaw. SMV Green - 2019 Ashden Award winners.