Show ‘real people’ not staged photo-ops. Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life and are likely to resonate well on the right as well as the left of the political spectrum.
99% of all maternal deaths happen in the world’s poorest countries. We Care Solar is tackling this health crisis, by enabling safer births in remote communities with no reliable energy supply. The organisation’s ‘solar suitcases’ give clinics reliable lighting, vital equipment and contact with the outside world via mobile phone charging. The life-saving kits have been used in almost 4,000 health centres around the world.
WHAT IT SHOWS: technicians installing new solar panels on the roof. We Care Solar - 2019 Ashden Award finalists.