Show ‘real people’ not staged photo-ops. Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life and are likely to resonate well on the right as well as the left of the political spectrum.
The African continent will experience a huge population growth in the next ten years, as a result of this rural areas will have to be electrified and modernized, and provided with acess to education and health. Baobab+ provides a pay-as-you-go model for household solar grids. The client or a technician can easily install a grid, and then through using a SIM card the customer can pay a fee monthly to Baobab+ in order to continue receiving electricity through the mini panel.
WHAT IT SHOWS: householder looking at home-made battery light. Baobab+ - 2019 Ashden Award nominees.