
Mobile "pay as you go" solar energy for rural Africa.
Show ‘real people’ not staged photo-ops. Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life.
The African continent will experience a huge population growth in the next ten years, as a result of this rural areas will have to be electrified and modernized, and provided with acess to education and health. Baobab+ provides a pay-as-you-go model for household solar grids. The client or a technician can easily install a grid, and then through using a SIM card the customer can pay a fee monthly to Baobab+ in order to continue receiving electricity through the mini panel.
Rights Managed
WHAT IT SHOWS: technician activating new solar panel with customer. Baobab+ - 2019 Ashden Award nominees.
Photo by
Ashden
Principles:
Show 'real people', not staged photo-ops
Understand your audience