Understand your audience. Our research has shown that connecting the lives and perspectives of identifiable individuals with climate solutions is likely to be effective.
After enduring years of high crime and violence, Medellín faces a new threat – rising urban temperatures, driven by climate change. The city’s response brings people together, planting vegetation to create a better environment for everyone. The Green Corridors project shades cyclists and pedestrians, cools built up areas and cleans the air along busy roads. The city's botanical gardens train people from disadvantaged backgrounds to become city gardeners and planting technicians. Temperatures have fallen by two or three degrees Celsius in places, with bigger reductions expected in the future.
WHAT IT SHOWS: enjoying the shade on newly pedestrianised area. Green Corridors Project - 2019 Ashden Award winners