Understand your audience. Our research has shown that connecting the lives and perspectives of identifiable individuals with climate solutions is likely to be effective.
Like many other cities in North and South America, Bogota was built around the car, with major highways cutting through the city centre. The current Mayor, Enrique Penalosa is determined to shift the balance away from private cars to cycling and public transport – which is the way that most lower income people commute in to the city. He launched his ‘Plan Bici’ – Bike Plan – on taking office in 2015.
WHAT IS SHOWS: 'Plan Bici' are provides a free bike mechanic course, providing opportunities as well as allowing people to keep and maintain their bikes. Plan Bici - 2019 Ashden Award runners-up.