Understand your audience. In our discussion groups people had a preference for authentic, un-staged images of positive climate solutions embedded in everyday life.
The London Borough of Waltham Forest has taken bold steps to clean up its air and get people moving, with its multi-million pound ‘Enjoy Waltham Forest’ scheme. The result is improved health and an environment that residents are proud of. Waltham Forest, like many busy urban areas, suffers from air pollution and traffic congestion. After trying incremental approaches with mixed success, its council decided on a radical programme to encourage walking and cycling while improving Waltham Forest’s public spaces.
WHAT IT SHOWS: a family waiting by a bus stop on the other side of a pedestrian crossing over a bike line. London Borough of Waltham Forest - 2019 Ashden Award winners.