Understand your audience. In our discussion groups people had a preference for authentic, un-staged images of positive climate solutions embedded in everyday life.
Primary Health Centres (PHCs) are the foundation of rural healthcare in India. Although the quality of health care improves with access to electricity, one in two health centres in India is either un-electrified or suffers from irregular power supply. Health centres were finding it hard to provide care at night; women were giving birth in the dark and staff carried candles with them in case of power cuts. The Chhattisgarh State Health Department collaborated with the Chhattisgarh State Renewable Energy Development Agency (CREDA) on a programme to provide solar power at all Primary Health Centres. CREDA also plays a role in electrifying rural India with clean energy.
WHAT IT SHOWS: a solar water tower purifying drinking water through reverse osmosis. Chhattisgarh State Renewable Energy Development Agency - 2018 Ashden Award winners.