Understand your audience. In our discussion groups people had a preference for authentic, un-staged images of positive climate solutions embedded in everyday life.
Energy Local CIC has introduced a game-changing solution to large discrepancies in the amount households pay and the amount generators earn from distributed, renewable energy generated at a local level, with its match tariff. Members of an Energy Local Club, the first of which is in Bethesda, Wales, are able to use local hydro-generated electricity at a price that is mutually beneficial. This is having a direct impact on fuel poverty, generating additional funds for renewable generators and supporting community energy.
WHAT IT SHOWS: solar PV panels on the roof of a cottage in Bethesda, North Wales. Energy Local - 2018 Ashden Award winners.