Understand your audience. Our research showed that distant climate impacts produced flatter emotional responses. Images depicting solutions to climate change generated mostly positive emotions.
Upside Energy aims to reduce stress on the National Grid through its cloud-based Virtual Energy Store™. This aggregates flexible demand from systems such as domestic energy storage, heat pumps, electric vehicles and uninterruptable power supplies, which it sells to National Grid, network operators and energy suppliers to help balance supply and demand. System owners and Upside Energy share in the revenue created.
The Virtual Energy Store™ helps the grid to cope with more renewable energy capacity, and shift electricity usage from peak to off-peak periods, reducing the use of some of the UK’s oldest, most polluting and expensive power stations.
WHAT IT SHOWS: solar panels, wind turbines and electricity pylons at the solar array of community project low carbon Gordano, a community renewable energy project. This project delivers 1,750kWh per annum. Upside Energy - 2018 Ashden Award winners.