Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life and are likely to resonate well on the right as well as the left of the political spectrum.
Futurepump manufactures and sells a low-cost, highly efficient and portable solar irrigation pump aimed at the millions of smallholder farmers in Kenya and around the world. It’s a cleaner and more sustainable alternative to costly and polluting petrol or diesel pumps, and instead of spending hours carrying water, farmers can increase their income, growing more crops, all year round.
WHAT IT SHOWS: farmer in Kolik Tree Nursery holding solar panel and pump. Futurepump - 2017 Ashden Award winners.