Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life and are likely to resonate well on the right as well as the left of the political spectrum.
Birmingham City Council, through its Wellbeing Service, has provided more than 4,000 free bikes and cycle training to residents living in deprived areas, in order to improve their mobility, health and wellbeing, as well as to increase access to workplaces, education and training. The scheme was also designed to bring about behaviour change by encouraging people to travel by bike rather than private car, thereby reducing congestion – and pollution – on roads. Big Birmingham Bikes has linked up with over 50 community groups including homeless and mental health charities, and GPS tracking is used to monitor the effectiveness of the scheme and provide data to guide planning and policy to support cycling.
WHAT IT SHOWS: women in Birmingham using free bikes provided by the Wellbeing Service. The Active Well-Being Society - Joint winner of the 2017 UK Ashden Award for Clean Air in Towns and Cities.