Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life and are likely to resonate well on the right as well as the left of the political spectrum.
Some 590 million Africans live off the electric grid, instead using dangerous and polluting kerosene lamps. With the ambitious goal of eliminating the kerosene lamp from Africa by 2020, Solar Aid’s sales teams work with headteachers in rural areas to promote good quality, affordable solar lights to families.
WHAT IT SHOWS: children using solar lights outside their home. SolarAid - 2013 Ashden Award Winners.