
Algae bloom on Lake Erie
Our research found that people often had difficulty linking individual behaviours to climate change - so showing personal behaviours 'at scale' is more effective. However, it is the contrast in this image that our research shows will also appeal to viewers.
Alamy
Rights Managed
WHAT IT SHOWS: Boat going through an algae bloom on Lake Erie near Toledo, Ohio
Photo by
Peter Essick / Aurora Photos
Principles:
Tell new stories
Understand your audience
Show local (but serious) climate impacts