Norway electric vehicles
Not many people identify with 'typical environmentalists', but an image of 'petrol-heads' admiring a recognised status symbol is likely to resonate more widely beyond the green bubble.
Creative Commons
WHAT IT SHOWS: Nearly half of new cars sold in Norway are electric. Here’s how the country got miles ahead of the rest of the world. Here is a man next to a parked Tesla model X
Photo by
Mario Duran-Ortiz
Principles:
Show 'real people', not staged photo-ops
Tell new stories
Understand your audience