Protest is a important part of how climate change has developed in the public mind. But when showing images of protest, ensure that the viewer can easily identify the protesters as 'authentic' and genuinely pressing for change, rather than potentially having a fun day out. Our research pointed strongly to images of 'typical' environmentalists (from white. western backgrounds) with face paint and banners as a 'turn-off' for people who are not already actively interested in the climate issue.
WHAT IT SHOWS: Protest Against Royal Dutch Shell's Floating Oil Drill Rig, Polar Pioneer, Seattle, Washington, USA, May 18, 2015