Creative ways to fight against plastic waste
Most people feel a strong dislike for waste - images which depict waste on a massive scale are therefore likely to be more effective than individualising wasteful behaviour. Here, the waste of others pollutes the water, adding a person story to the power of the image.
Creative Commons
WHAT IT SHOWS: A man on a make shift floating platform collecting discarded plastic bags from River Yamuna in Delhi, probably for selling for recycling. Unwittingly, he is cleaning up the mess created by other Delhiites.
Photo by
K Koshy
Principles:
Show 'real people', not staged photo-ops
Tell new stories