
Renewing gas pipe
A substantial body of evidence has shown that difference in views about climate change are driven by people’s political beliefs and ‘worldviews.’ Our research showed images of ‘distant’ climate impacts produced much flatter emotional responses among those on the political right. Images grounded in notions of ‘efficiency and productivity’ are ideas that fit easily with a conservative mindset - and therefore maybe more engaging from a right leaning perspective.
Alamy
Rights Managed
WHAT IT SHOWS: Man renewing a gas pipe under a village road.Nafferton NR Driffield East Roding of Yorkshire, UK GB England.
Photo by
Alan Mather
Principles:
Show 'real people', not staged photo-ops
Tell new stories