Protest is a important part of how climate change has developed in the public mind. But when showing images of protest, ensure that the viewer can easily identify the protesters as 'authentic' and genuinely pressing for change, rather than potentially having a fun day out. Our research pointed strongly to images of 'typical' environmentalists (from white. western backgrounds) with face paint and banners as a 'turn-off' for people who are not already actively interested in the climate issue.
WHAT IT SHOWS: Detroit, Michigan, USA - 20 September 2019 - Youth lead a march and rally, part of the Global Climate Strike. They were part of a movement in more than 175 countries to end the age of fossil fuels