
Traffic in Times Square
Our research found that people often had difficulty linking individual behaviours to climate change - so showing personal behaviours 'at scale' is more effective. This traffic congestion in Seoul will help establish a negative social norm in the viewers while limiting the feeling of ‘guilt’.
Alamy
Rights Managed
WHAT IT SHOWS: The drifting steam surrounds people, traffic and Times Square buildings in the snowy night at Midtown Manhattan New York City NY USA on Jan. 18 2020
Photo by
TOSHI SASAKI / Alamy Stock Photo
Principles:
Tell new stories
Climate change impacts are emotionally powerful
Show local (but serious) climate impacts