
Aerial view of busy LAX Airport terminals and south runways
Our research suggests that images like this are likely to produce a strong negative emotions, and convey the scale and urgency of the climate challenge. Although without a clear instruction for the viewer on how to 'act' on their emotional engagement, the overall effect can be overwhelming.
Alamy
Rights Managed
WHAT IT SHOWS: Aerial view of busy LAX Airport terminals and south runways
Photo by
trekandshoot / Alamy Stock Photo
Principles:
Tell new stories
Show climate causes at scale