Firefighters fighting fires in California
Our research found images showing localised climate impacts were a powerful way of connecting with people.
Alamy Stock Photo
Rights Managed
WHAT IT SHOWS: Firefighters fighting fires in California, 14th June 2018
Photo by
Kathryn Capaldo / Alamy Stock Photo
Principles:
Show 'real people', not staged photo-ops
Climate change impacts are emotionally powerful
Show local (but serious) climate impacts