California wildfires
Our research found images showing localised climate impacts were a powerful way of connecting with people.
AP Photo/Los Angeles Times
Creative Commons
WHAT IT SHOWS: Firefighters from Stockton, Calif. put out flames off of Hidden Valley Rd. while fighting a wildfire, Friday, May 3, 2013 in Hidden Valley, Calif. A huge Southern California wildfire burned through coastal wilderness to the beach on Friday then stormed back through canyons toward inland neighborhoods when winds reversed direction. (AP Photo/Los Angeles Times, Mel Melcon) NO FORNS; NO SALES; MAGS OUT; ORANGE COUNTY REGISTER OUT; LOS ANGELES DAILY NEWS OUT; VENTURA COUNTY STAR OUT; INLAND VALLEY DAILY BULLETIN OUT; MANDATORY CREDIT, TV OUT
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AP Photo/Los Angeles Times/Mel Melcon
Principles:
Tell new stories
Understand your audience
Show local (but serious) climate impacts