Renovus solar installation
Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life and are likely to resonate well on the right as well as the left of the political spectrum.
Solutions Project
Creative Commons
WHAT IT SHOWS: Renovus Solar offers affordable solar solutions for everyone who pays an electric bill in upstate New York, including residential and commercial clients.
This image selection was inspired by Project Drawdown®, which conducts ongoing research and analysis of climate solutions to help the world reach “Drawdown”— the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.
Learn more at Drawdown.org.
Photo by
Stephen Yang
Principles:
Show 'real people', not staged photo-ops
Tell new stories
Understand your audience