Sandbags
Our research found that showing 'local' impacts can be powerful, so long as they are not trivial. In our survey, 'local' flood images (i.e. when they depicted the country where participants were from) tended to be powerful, and engaging across the political spectrum.
Creative Commons
WHAT IT SHOWS: Residents collect sandbags to protect their homes from the flooding in Morpeth, UK
Photo by
John Dal
Principles:
Tell new stories
Show local (but serious) climate impacts