Assisting during bushfires
Our research found that linking the plight of identifiable individuals with large-scale climate destruction was emotionally powerful. The emotion on the firefighter's face tells the story of a forest fire through an individual's struggle.
Creative Commons
Idaho's firefighters assists with Australian Bushfires Tambo Complex near Victoria
Photo by
BLM Idaho
Principles:
Tell new stories
Climate change impacts are emotionally powerful
Understand your audience
Show local (but serious) climate impacts