Protest is a important part of how climate change has developed in the public mind. But when showing images of protest, ensure that the viewer can easily identify the protesters as 'authentic' and genuinely pressing for change, rather than potentially having a fun day out. Our research pointed strongly to images of 'typical' environmentalists (from white. western backgrounds) with face paint and banners as a 'turn-off' for people who are not already actively interested in the climate issue.
WHAT IT SHOWS: EDINBURGH, UK - 25th August 2015: Campaigners from Friends of the Earth Scotland gather on Nicolson Street to demand clean air after the zone failed to meet Scottish Air Quality Safety Standards. Edinburgh Council has announced plans to formally extend its city centre Air Pollution Zone by 3.5 kilometres to the South and West of the city, an area which regularly breaks air safety standards.