Showing clean energy solutions in new and unique locations, especially when coupled with people in the picture is likely to elicit a positive emotional response and to create a ‘new story’.
WHAT IT SHOWS: A scanner in the specialist cancer hospital at the Muni Seva Ashram in Goraj, near Vadodara, India The Muni Seva Ashram in Goraj, near Vadodara, India, is a tranquil haven of humanitarian care. The Ashram is hugely sustainable, next year it will be completely carbon neutral. Its first solar panels were installed in 1984. Their energy is provided from solar panels, and wood grown on the estate. Waste food and animal manure is turned into biogas to run the estates cars and also used for cooking. Solar cookers are also used, and the air conditioning for the hospital is solar run. 70 % of the food used is grown on the estate. They provide an orphanage, schools for all ages, vocational training, care for the elderly, a specialist cancer hospital with state of the art machinery, and even have a solar crematorium. This shot shows a Varian nuclear proton therapy machine in the specialist cancer hospital.