Man Covers Mouth
Our research confirmed that imagery containing people or animals to be more powerful, and that people respond more strongly to photos of one or two individuals than many individuals.
Alamy
Rights Managed
WHAT IT SHOWS: A man covers his mouth in response to the polluted streets in the city of Guang Zhou. Pollution is an increasing problem in China where many cities lack the infrastructure and resolve to curb the pollution levels
Principles:
Show 'real people', not staged photo-ops
Tell new stories