Our research found that images of people pro-actively working on climate solutions generate a sense of 'doing' and are likely to motivate viewers to consider changes in their own lives.
WHAT IT SHOWS: The Muni Seva Ashram in Goraj, near Vadodara, India, is a tranquil haven of humanitarian care. The Ashram is hugely sustainable, next year it will be completely carbon neutral. Its first solar panels were installed in 1984. Their energy is provided from solar panels, and wood grown on the estate. Waste food and animal manure is turned inot biogas to run the estates cars and also used for cooking. Solar cookers are also used, and the air conditioning for the hospital is solar run. 70 % of the food used is grown on the estate