This image does a great job of combining contemporary society with pollution problems. Our research showed that personalizing the health impacts is likely to resonate with viewers more than large scale impacts without identifiable individuals.
WHAT IT SHOWS: XIMING COAL MINE, TAIYUAN, CHINA - AUGUST 2007: Miners at the end of their shift hand in their miners' lamps for charging. While the safety record and pay at state mines like this one are much better than in the many private mines, the figures still compare badly with other countries. In China over 5,000 miners died in accidents in 2006, accounting for 80% of total deaths in coal mine accidents worldwide.