
Large Outdoor Air Purifying Machine
Showing clean energy solutions in new and unique locations, especially when coupled with people in the picture is likely to elicit a positive emotional response and to create a ‘new story’.
Alamy
Rights Managed
WHAT IT SHOWS: Large outdoor air purifying machine on street in central Glasgow , Scotland, United Kingdom
Photo by
Iain Masterton
Principles:
Tell new stories
Understand your audience