Our research suggests that images like this are likely to produce a strong negative emotions, and convey the scale and urgency of the climate challenge. Although without a clear instruction for the viewer on how to 'act' on their emotional engagement, the overall effect can be overwhelming
Australian farmer Richard Gillham drives his truck across a drought-affected paddock as he feeds his sheep on his property 'Barber's Lagoon' located on the outskirts of the north-western New South Wales town of Boggabri, Australia, on October 4, 2019. Gillham is a sixth generation sheep farmer, who has been buying feed at $1000 per day for more than two years to keep his stock alive. The Bureau of Meteorology (BOM) has declared the ongoing drought across the Murray Darling Basin to be the worst on record, with current conditions now exceeding the Federation Drought (1895-1903), the WWII drought (1937-1947) and the Millennium drought (1997-2009). The Federal and NSW Governments announced a new drought emergency funding plan on Sunday 13 October, with $1billion to go to water infrastructure for rural and regional communities impacted by the devastating drought in NSW, including a $650m upgrade of Wyangala Dam in the NSW central west and a $480m new Dungowan Dam near Tamworth. However, critics of the plan are calling for more immediate solutions as well as more environmental checks around the dams to ensure they don’t further impact the health of the river systems.