Air mask on a dog walk
Our research confirmed that imagery containing people or animals to be more powerful, and that people respond more strongly to photos of one or two individuals than many individuals.
Alamy Stock Photo
Rights Managed
WHAT IT SHOWS: Woman wearing an air pollution mask while walking dogs near Ironbridge Power Station due to smog pollution in UK
Photo by
Dave Bagnall
Principles:
Show 'real people', not staged photo-ops
Tell new stories
Show local (but serious) climate impacts