
Traffic in Floodwater
Our research found pictures that include individuals affected by serious climate ‘impacts’ are likely to be emotionally powerful, although without a clear instruction for the viewer on how to 'act' on their emotional engagement, the overall effect can be overwhelming.
World Meteorological Organization
Creative Commons
WHAT IT SHOWS: A man drops his motorcycle in a traffic jam in floodwaters
Photo by
Teguh Prihatna
Principles:
Climate change impacts are emotionally powerful
Show 'real people', not staged photo-ops