Our research confirmed that imagery containing people or animals to be more powerful, and that people respond more strongly to photos of one or two individuals than many individuals.
WHAT IT SHOWS: A man selects and throws wood to be cut and sold in Ouagadougou, Burkina Faso on May 26, 2014. The wood arrives on trucks and is sold off to vendors for approximately 400,000 CFA or $900. The wood, much of it cut illegally comes from surrounding forests. It is cut up, divided and sold as portions for between 500 CFA ($1USD) and 5000 CFA ($10USD).