Farmer Tends To His Buffalo
Images of climate impacts can prompt a desire to respond, but because they are emotionally powerful, they can be overwhelming. Coupling images of climate impacts with a concrete behavioural ‘action’ for people to take can help overcome this
Alamy
Rights Managed
WHAT IT SHOWS: In the flood prone northeastern state of Assam, India, farmers are forced to adapt their livelihoods. Here a farmer tends to his buffalo in a flooded paddy field.
Photo by
Sam Spickett
Principles:
Climate change impacts are emotionally powerful
Show 'real people', not staged photo-ops
Tell new stories