Liulin coal miner
Our research confirmed that imagery containing people or animals tends to be more powerful. People also respond to photos of one or two individuals (rather than many)
Alamy
Rights Managed
Coal miners emerge from a mine after a day's work in Liulin, Shanxi Province, China. Surging demand from power plants and steel mills in the world's fastest-growing major economy has helped coal prices rise fivefold since 2000.
Photo by
Natalie Behring
Principles:
Show 'real people', not staged photo-ops
Tell new stories