Our research shows that authenticity matters. Our discussions found people strongly disliked staged photos and favoured authentic images that seemed authentic.
WHAT IT SHOWS: Tourists walk through floodwaters towards shore after getting off a Chao Phraya River Express Boat at Tha Tien Pier on the Chao Phraya River in Bangkok. More than 600,000 Thais have been impacted by the flooding so far this year. In 2011 floods killed more than 800 people and cut economic growth for the year to just 0.1 percent