Seeking shelter Under Solar Panels
Our research: It may be a photography ‘truism’ but our research confirmed that imagery containing people or animals tends to be more powerful, and that people respond more strongly to photos of one or two individuals (rather than many).
Alamy
Rights Managed
WHAT IT SHOWS: Women seek shelter from the sun while standing under solar panels during the inauguration ceremony for the first stage of the Infinity 50 Solar Park near Aswan, southern Egypt, 13 March 2018. Once completed the solar power plant is supposed to be the biggest in the world with an output of 1.86 gigawatts.
Photo by
Oliver Weiken
Principles:
Show 'real people', not staged photo-ops