Engendering the Response to Climate Change
Our research confirmed that imagery containing people or animals to be more powerful, and that people respond more strongly to photos of one or two individuals than many individuals.
Creative Commons
WHAT IT SHOWS: A Kenyan woman and boy struggle with the dusty wind looking for water. This is what climate change looks like in Kenya and other parts of sub-Saharan Africa.
Photo by
Jervis Sundays/ Kenya Red Cross Society
Principles:
Climate change impacts are emotionally powerful
Show 'real people', not staged photo-ops