
Ice Cores Canada Glacier
Ice is an indisputable part of the climate story - but images of melting ice, in remote and unidentifiable locations, have become an overused tool in visual climate communication. The Climate Visuals research found that images making a direct human connection - even in remote, icey snowscapes like this - were more effective in keeping the viewer’s attention than when a human subject was absent.
Cavan
Rights Managed
WHAT IT SHOWS: A scientist writes notes after taking an ice core sample on the Canada Glacier, in the Taylor Valley, Antarctica.
Photo by
Alasdair Turner
Principles:
Show 'real people', not staged photo-ops