Sea Wall Defence
Our research found that telling a human story is crucial. The men actively building a seawall will draw the viewer's attention, adding an individual perspective to an issue that is often considered a technical challenge.
Cavan
Rights Managed
WHAT IT SHOWS: Construction workers handling cement to build the new flood defenses, Keswick, Cumbria, UK
Photo by
Ashley Cooper
Principles:
Show 'real people', not staged photo-ops