
Clearing the Ice Road
Ice is an indisputable part of the climate story - but images of melting ice, in remote and unidentifiable locations, have become an overused tool in visual climate communication. The Climate Visuals research found that images making a direct human connection - even in remote, icey snowscapes like this - were more effective in keeping the viewer’s attention than when a human subject was absent.
Cavan
Rights Managed
WHAT IT SHOWS: Snow plow cutting first swath of road, Canada.
Photo by
James Balog
Principles:
Show 'real people', not staged photo-ops