Selfies and Smog
This image does a great job of combining contemporary society with pollution problems. Our research showed that personalizing the health impacts of fossil fuels is likely to resonate with viewers more than large scale impacts without identifiable individuals.
Magnum Photos
Rights Managed
WHAT IT SHOWS: China. Shanghai. 2016. Two fashionably dressed young women in New York baseball caps (one in a smog mask) take selfies against the background of the modern architecture on the bank of the Huangpu river while a couple of young men watch.
Photo by
Ian Berry
Principles:
Tell new stories