Plastic Trash in Belgium
An aversion to waste and litter is something that most people have. But our research suggests that while showing one person dropping litter could backfire (why demonise an individual?), showing consumer waste at this scale is more likely to connect with people.
Magnum Photos
Rights Managed
WHAT IT SHOWS: BELGIUM, Binche (Hainaut). 15/02/2015: Crushed plastic beercups during first day of carnival.
Photo by
John Vink
Principles:
Show climate causes at scale