Protest is a important part of how climate change has developed in the public mind. But when showing images of protest, ensure that the viewer can easily identify the protesters as 'authentic' and genuinely pressing for change, rather than potentially having a fun day out. Our research pointed strongly to images of 'typical' environmentalists (from white. western backgrounds) with face paint and banners as a 'turn-off' for people who are not already actively interested in the climate issue.
WHAT IT SHOWS: USA. Standing Rock, North Dakota. December 4th, 2016. Veterans gather to protest in support of the activists of the Oceti Sakowin Camp (known popularly as Standing Rock) set up across the Missouri River, the proposed crossing point for the Dakota Access Pipeline. It was established by activists (known as Water Protectors) intent on disrupting the passage of the pipeline in order to protect the local water supply and sacred burial grounds, as well as ensure that treaties made between the Federal government and Standing Rock Sioux are honored.