Our research suggests that a community group taking positive action is easier for most people to identify with because of the context and 'local' feel.
WHAT IT SHOWS: INDIA. Hyderabad. The Girka Pally community tree nursery. Here women from 65 families nuture 43,500 seedlings every 6 months. The trees are used as part of a massive project involving 108 locations, 1579 women and over 1.5 million saplings every year.