Our research found that a practical image showing someone 'getting on with' a low-carbon action is a good motivator for others to do the same. Images like these – which show 'common sense' solutions – are likely to appeal across the political spectrum, and may even be more popular on the Right than the Left.
WHAT IT SHOWS: Santiago, Chile. August 2013. Christian Figueroa lit by a led lightbulb installed in his makeshift home in the Lo Espejo district of Santiago.